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Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Are you ready to add some “Why&# to yourHow&# ? Then this is the blog post for you. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. What’s Your Pitch? They always do.

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Why should I use webinars in my B2B strategy?

Exo B2B

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Choose your subject.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Social Media is optional It doesn’t matter what the demographics of your customers are. Be where your customers are.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Social Media?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? •