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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Not every piece of content can be solely for lead generation. Source: eMarketer. Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales.

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Social Selling Statistics for 2019 (Includes Social Media Marketing!)

Optinmonster

78% of salespeople engaged in social selling are outselling their peers who aren’t. That percentage gets even higher with the younger generation. And there are plenty of social selling statistics out there to prove that it works. Not convinced that social selling will work for you? What Is Social Selling?

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How to Find and Connect with Your B2B Customer in 2019

SnapApp

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Are you going to do things a little differently…or keep them the same? And it should.

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‘Is there an App for that?’ With Native, Consumers Discover There Is

Outbrain

Compared to only four years ago, the current number of smartphone users worldwide has increased by 40% , at 3.5 According to eMarketer, people spend an average of two hours and 11 minutes per day using mobile apps. billion smartphone users have downloaded at least one health app. Digital Transforms Health & Wellness.

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The Influencer Marketing Statistics Your Company Can’t Afford to Ignore

EveryoneSocial

eMarketer ). If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. Influencer Marketing Statistics.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. • But get out and meet people, too. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And use video. Want to know more?

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