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How to Find and Connect with Your B2B Customer in 2019

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In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

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B2B Lead Generation Blog: B2B Marketing and PR Internship

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This Survey is focused exclusively on IT Marketers. This Survey is focused exclusively on IT Marketers.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard?

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

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Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell.