Sword and the Script | B2B
JULY 18, 2023
Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. ” Read more on eMarketer 5. Focus on the long tail in B2B content to meet needs. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.”
Content Standard
AUGUST 12, 2020
With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.
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Directive Agency
AUGUST 8, 2017
The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. In fact, one Avanade study found that 61% of B2B buyers look to third-party review sites before approaching a business.
Webbiquity
APRIL 14, 2014
In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.
BenchmarkONE
APRIL 15, 2021
Surveys, product reviews, and case study interviews are some effective ways to collect first-party data. In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Again, eMarketer reports a huge shift here : In 2020, marketplace advertising increased 38.8%
BenchmarkONE
APRIL 15, 2021
Surveys, product reviews, and case study interviews are some effective ways to collect first-party data. In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Again, eMarketer reports a huge shift here : In 2020, marketplace advertising increased 38.8%
BenchmarkONE
APRIL 15, 2021
Surveys, product reviews, and case study interviews are some effective ways to collect first-party data. In fact, eMarketer found that the number of consumers making purchases through social media increased by 25.2% Again, eMarketer reports a huge shift here : In 2020, marketplace advertising increased 38.8%
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