Litmus
NOVEMBER 27, 2023
With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware.
Litmus
FEBRUARY 5, 2024
Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t).
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Litmus
JULY 15, 2022
Confirming that you’ve properly authenticated any domain you use is one the most basic steps you can take to improve the chances that your email will make it where you intend. A lot of factors can affect your email deliverability. Our spam test gives you insight into what might get your email marked as junk. List-Unsubscribe.
DealSignal
FEBRUARY 22, 2024
Primarily, these updates aim to enhance the user experience by reducing unwanted spam and ensuring that only authentic, relevant emails land in inboxes. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.
Martech
OCTOBER 30, 2023
Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Audience Building a positive relationship with your audience is another important component of email marketing; these relationships are critical for reaching your subscribers’ inbox.
Litmus
FEBRUARY 15, 2021
Over the last couple of years, the working group has been joined by the likes of Google, Fastmail, LinkedIn, Validity, Mailchimp, Verizon Media, SendGrid, and more. Like other email authentication standards, BIMI is essentially a text file. BIMI should be beneficial to your email deliverability, too. How does BIMI work?
Litmus
OCTOBER 1, 2021
You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.
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