The Power of Cohesion: Building the Ideal B2B Customer Experience
Heinz Marketing
MAY 20, 2024
A fragmented approach to customer experience can lead to frustration, churn, and – worst of all – missed opportunities. One valuable tool for visualizing the customer journey is the bow-tie funnel. But how do you determine what your customer needs to move from one end of the funnel to the other? It’s not ideal.
Let's personalize your content