article thumbnail

Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

Privacy 98
article thumbnail

Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Phishing attacks are easier than ever, even for non-native English speakers. Continuing Education Imagine the car you’re driving gets a new feature every few miles you make it down the highway.

Training 155
article thumbnail

Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

article thumbnail

Top 10 Email Marketing Tips for Financial Services

SendX

Educate Clients About Your Company Newer customers with less familiarity with your company can benefit from useful education about your company at the right moment. You can complement it with educational webinars , too. This is as true for your email list as it is for your website at large.

article thumbnail

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

As the cyber risk landscape evolves, cyber risk management must evolve as well to truly ensure security, privacy and data protection. In addition, the public’s awareness of the importance of digital risk management and attention to how companies handle data and privacy is increasing. to best protect accounts.

article thumbnail

(VIDEO) Meet Derek Brink: The Harvard Professor Helping Organizations Bridge the Gap between Technical Expertise and Business Leadership in Cybersecurity

Aberdeen

The industry has greatly benefited from information-sharing, including the annual Verizon Data Breach Investigation Report (DBIR), which has taught us that the majority of data breaches begin with phishing attacks and compromised user credentials, leading to unauthorized access to sensitive data.