Customer Experience Matrix

MARCH 4, 2018

The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg. We’ve seen considerable CDP activity in Europe – nearly one quarter of the CDPs in the Institute's latest industry update are Europe-based, several others with European roots have added a U.S. headquarters, and some of U.S.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in tech, you fall behind your competitors. Don’t let this happen to you! What Is The B2B Selling Process?

Process 130

Process Enterprise Management Work Management Marketing Management 130

B2B Marketing Directions

MARCH 4, 2018

Customer value propositions are an essential part of a company's business strategy and the foundation for all of its marketing and sales efforts. Unfortunately, many companies don't devote enough time and energy to defining their customer value propositions, and as a result, their marketing and sales efforts aren't as productive as they could be. It's difficult to overstate the importance of compelling value propositions.

Paid Search Agency 50

Paid Search Agency B2B Sales B2B Marketing Customer Surveys 50

Aberdeen

MARCH 4, 2018

In a world full of instant gratification, “please hold” is no longer an acceptable response when it comes to customer service. Consumers don’t need to hear that your call is important to them – they need you to prove it. Read: Lead with Customer Experience, and Efficiency Will Follow. With various platforms available for consumers to reach a multitude of different companies, siocal media has become one of the most frequented.

Service 49

Service Effectiveness Customer Satisfaction Comparison 49

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Heinz Marketing

MARCH 4, 2018

I can’t decide if SketchDeck is a software company or a creative design firm. They’re both, I surmise, and that’s probably why I like them so much. I’m using SketchDeck to develop my presentation deck for this week’s Webinar World conference. I had some slides roughly built already, but SketchDeck made it incredibly easy to tighten up the design, make it fit the format of the conference, etc.

Urgency Marketing 46

Urgency Marketing Marketing Management Conference Differentiation 46

Zoominfo

MARCH 4, 2018

Today’s customers are faced with hundreds of different buying options. While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Think about it: When a consumer is constantly presented with hundreds of different brand messages, how can you cut through the noise to capture their attention?

Marketing AI 194

Marketing AI Personalization Work Management Marketing Management 194