KoMarketing Associates

OCTOBER 30, 2017

In terms of satisfaction with conversion rates, the majority of respondents (35 percent) claimed that they were neither satisfied nor dissatisfied with their conversion rates. Customer Personalization and Long-Term Relationships. Customer personalization may not only help with conversion rates, but relationships in the long-term.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry Terms and Trends. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Competition: 77%. Brands and products: 75%. Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%.

Brand Identity 194

Brand Identity Branding Work Management Marketing Management 194

QuanticMind

OCTOBER 30, 2017

Here are the key points of the 2x AdWords budget change: Key Point 1: The spending cap increase for shorter-term campaigns. While this is definitely new territory for SEM, the best advice we can give in the near term is to watch your budgets carefully and be prepared. The 2x AdWords Budget Change – Executive Summary.

Adwords 40

Adwords SEM Traffic Opt-out 40

Hubspot

OCTOBER 30, 2017

But when I rewrote it in simpler terms (“Our software helps developers easily and quickly manage their big data apps”), he immediately said, “Oh yeah, sounds like something our team could use.”. I asked a potential buyer if he had any idea what this meant, and he said no. As you can see, there’s a huge advantage to skipping the jargon.

Linkedin 99

Linkedin Enterprise Management Work Management Examples 99

Advertiser: ZoomInfo

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?

Customer Satisfaction

BOP Design

OCTOBER 30, 2017

In fact, you likely have a sweet spot in terms of the most profitable services or the ideal client. In their marketing efforts, they try to be everything to everyone. Let’s be real. While your firm may have a fantastic product or a comprehensive service, you can’t service everyone.

B2B Marketing 59

B2B Marketing B2B Planning Work Management 59

Strategic-IC

OCTOBER 30, 2017

However, it’s wise not to try to cram them in - if you’re writing naturally and your content is relevant, the right terms should occur. Regarding keyword inclusion, it’s still important to include the semantically relevant short and longtail keywords in your copy that your audience will be searching for.

Lead Ranking 63

Lead Ranking Lead Scoring Paid Search Agency Content 63

Advertiser: Showpad

But to do so, you must first recognize where you stand in terms of maturity. The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line.

Purchase

Advertiser: ZoomInfo

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

Zoominfo

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This means moving beyond what most basic PPM tools offer to a tool that better fits their needs and sets them up for long-term success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

Tools

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But there are many intent signal data options and many confusing terms used to describe them. How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ?

Intent Signal

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.

Account Based Marketing

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Inside you’ll find: Ways to optimize your web content over the long-term. Here are some tips to make sure you’re executing the right content strategy that will lead to higher user engagement and lead generation. How visuals add strength to your content strategy. Why social proof is important for B2B. Reader interactions based on content type.

Content Marketing

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.

Personalization

Speaker: Mark Hunter, CSP, “The Sales Hunter”

The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule. The solution to finding great leads and turning them into great customers is having a focused plan and being disciplined in making it happen.

Marketing Prospects