journeys 
Tony Zambito
NOVEMBER 1, 2015
Buyer’s journey are goal -directed: Understanding the key path to buying decisions today requires more than creating a buyer’s journey map. B2B CMOs can ensure that a buyer’s journey perspective incorporates how to help buyers achieve their goals throughout the buying cycle as well as the entire customer lifecycle.
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The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? Create highly targeted segments to drive more contextual and personalized engagements.
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That means B2B marketers miss out on 85% of a buyer’s journey! “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)
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Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
How to add value for your customers throughout their entire journey. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
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Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. 47% of marketers said they have a database management strategy in place, but there is room for significant improvement.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
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The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
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Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. In today’s B2B business environment sales and marketing can no longer operate in silos. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out!
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Influence active buyers earlier in their journey. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.
However, if you use the right tactics, the journey gets a bit easier. Positioning your business and boosting its sales in the cutthroat competition is quite challenging.
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Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey. A unique case-study, complete with hard metrics and step-by-step process breakdown.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!
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We’ll go through everything you need to get started on your journey to better resource management, and the fundamental tools you need to fully leverage resources at your organization. In this eBook, we refer to resources as the people on a project team.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.
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Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected.
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Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.
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16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last. 25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
By attending this session, you'll learn: How to develop a common view of the customer and define the roles of engagement 🔐 How to go beyond marketing and sales alignment, and truly align across the full customer journey 🌐 What key metrics can (and should) be used to unify marketing and sales 📈 and more!
Speaker: Paul Slack, Vende Digital CEO
Which plays are working the best at each stage of the buyer's journey. How other B2Bs are crushing their digital marketing goals with social media. Keys to executing organic and paid tactics that create demand and grow pipeline. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect?
Speaker: Steve Benson, Founder and CEO, Badger Maps
To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential.
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