Influitive
AUGUST 11, 2017
Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.
Contently
AUGUST 11, 2017
Whether your weapon of choice is a keyboard, a whiteboard, a spreadsheet, or a Powerpoint, every good content marketer needs to know their role. The post Quiz: What Type of Content Marketer Are You? appeared first on The Content Strategist.
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Marketing Insider Group
AUGUST 11, 2017
For the 135th episode of The Marketing Book Podcast, I interviewed Anthony Iannarino, author of The Lost Art of Closing: Winning the Ten Commitments That Drive Sales. For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from […].
Adobe Experience Cloud Blog
AUGUST 11, 2017
Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
AUGUST 11, 2017
Optimizing content for search engines does not always create an optimal experience for your audience. Yet, for prospects to find your content, marketers need to create content with search engines. The post Is SEO Attainable? appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
AUGUST 11, 2017
The secret formula in creating a great video? It all starts with your story. Maury Rogow, CEO and executive producer at leading video production company Rip Media Group , shares with us the key formula they use to create great video. Data strays and story stays in people’s memory. A lot of companies think all they need is data points, but really, what they need to have is an emotional touch with somebody’s heart.
Go Beyond SEO
AUGUST 11, 2017
We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. Law Firm Calls-to-Action. In the marketing world a ‘free consultation’ is called a call-to-action (CTA).
Sharpspring
AUGUST 11, 2017
“We need more video.” – CEO. That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. ( VidYard ). People spend on average 2.6x more time on pages with video than without. ( Wistia ).
Televerde
AUGUST 11, 2017
Earlier this year, Televerde asked more than 200 B2B sales executives to open up about their relationship with marketing. The first-of-its-kind What Does Sales Need & Want from Marketing survey was conducted to gain actionable insights on how to improve alignment between the two business units. Sixty-two percent of respondents held a leadership title (Sales Manager, Sales Director, VP of Sales, or CSO), and 64% worked at companies with revenues above $25M.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
AUGUST 11, 2017
If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience. LinkedIn is no longer prioritizing its investment in LinkedIn groups and has even closed down the LinkedIn Group Moderators Community, a nail in the coffin for many LinkedIn group managers and owners.
Hubspot
AUGUST 11, 2017
Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps refused to be just another form of text messaging.
Hubspot
AUGUST 11, 2017
Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I understand why links are important, and I can follow the link building process.
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