chiefmartech

OCTOBER 11, 2020

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models. However, with Christopher Penn , co-founder and chief data scientist of Trust Insights as our editorial guest — and a true expert on the subject of AI a

Marketing Management 116

Marketing Management Advertising Agencies Paid Search Agency Ad Agencies 116

ClearVoice

OCTOBER 11, 2020

Just when you think the English language has thought of it all, a global pandemic hits and leaves us… speechless. Well, most of us. The copywriters, the journalists, the content creators — they’re still tasked with interpreting the world for all of humanity. From “coronavirus” itself to “PPE” to “social distancing,” new words and phrases have vaulted into our everyday use, becoming part of the mainstream lexicon and a steady ingredient in our fortified d

Best Practices 105

Best Practices Viral Marketing Copywriting Conference 105

Magisto

OCTOBER 11, 2020

Make a bigger impact through effective storytelling. Now more than ever, your message deserves to be heard. But with millions of videos and online content, how can you ensure your audience pays attention to what you have to say? The answer: A powerful story. For centuries, the art of storytelling has been used to capture audiences and draw communities closer together.

Tips 59

Tips Storytelling Video Marketing Template 59

Spiralytics

OCTOBER 11, 2020

Generating leads is a necessary part of any business’s sales process. With the digital age. The post Inbound vs. Outbound Lead Generation: A Visual Comparison appeared first on Spiralytics Inc.

Comparison 133

Comparison Lead Generation Generation Leads 133

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Customer Experience Matrix

OCTOBER 11, 2020

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. It comes two years after Twilio’s $3 billion purchase of email platform SendGrid.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Moz

OCTOBER 11, 2020

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.

FAQ 63

FAQ Optimization Top of Funnel Budget Programs 63