Sun.Jun 09, 2019

Lauren’s App of the Week: Yummly

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. From recipe recommendations just for you to handy tools and helpful videos, Yummly has everything you need to improve life in the kitchen.”.

Spot 79

12 B2B Sales Questions to Close Deals Faster


When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done.

Marketers Get Better At Strategic Content Management

B2B Marketing Directions

Marketers have made noteworthy progress in managing content strategically, but still have work to do to match content with the right audience segments and customer expectations, and to fully leverage content management technologies.

Forbes tips on How to Close The Deal: 10 Steps To Ensure Your Pitch Stands Out To Large Clients

The ROI Guy

In this Forbes article, we contributed one of the ten tips, about how to Master The Art Of Storytelling. Our advice: Sellers are all to quick to talk about themselves, their company and the product and not address the buyer. To ensure that you are differentiating your pitch from the rest, consider leveraging the CLOSE methodology: Challenge, Loss, Opportunity, Solution, Evidence.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.