Sun.Mar 24, 2019

How to Write a White Paper That Generates Quality Leads

NuSpark

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document.

Paper 141

My final B2B marketing blog

TaylorMadeIn KEW

I’ve been blogging for over 5 years now, 5 years and 3 months to be precise. And, as I rapidly approach yet another milestone in my life, after an awful lot of soul-searching, I’ve decided to stop blogging about B2B marketing. So, this is my final blog. Photo by Heidi Taylor.

B2B 73

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Small Business Guide to SEM

Spiralytics

Business success doesn’t happen overnight. It takes a solid strategy to grow your small business. Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising.

SEM 68

A Successful Marketing Analytics Journey

B2B Marketing Analytics

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive marketing analytics strategy across their organizations.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Office Design: What Does It Say about Your Brand?

Altitude Branding

Image source. Stretched thin between trying to stay above the surface and deciding on the right marketing approach for their products or services, not many startup owners have time to consider what their office design says about their brand.

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The Benefits and Limitations of Look-Alike Modeling

B2B Marketing Directions

Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligence (AI) to improve lead generation performance.

5 Website Loading Time Hacks You Need to Be Using in 2019

Outbrain

When a website takes too long to load, visitors get frustrated and that means one thing: they’ll leave – fast – to look elsewhere for the content they want.

3 Top B2B Lead Nurturing Tactics to Turn More Leads into Customers

Leadfeeder

If you look closely, a lot of the content that’s supposed to be about lead nurturing is actually talking about generating new, often cold, leads. Don’t get us wrong—B2B lead generation is a key part of the marketing and sales process—but if you’re only focused on getting leads in the door, you aren’t converting as many potential customers as you could be.