NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Spiralytics

MARCH 24, 2019

Business success doesn’t happen overnight. It takes a solid strategy to grow your small business. Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. This entails using paid ads or pay-per-click (PPC) ads to promote your brand or content to increase search engine visibility.

SEM 54

SEM Small Business Marketing Business PPC 54

Sage Marketing

MARCH 24, 2019

I always answer this question with another question: “What do you want to achieve?”. HMMM…easy enough, right? This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. The typical answer I get is “MORE”. More customers. More brand recognition. More profits per deal. More users. And of course, my all-time favorite, “Lower spend.”.

Startups 52

Startups Lead Ranking Marketing Qualified Leads Spending 52

B2B Marketing Directions

MARCH 24, 2019

Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligence (AI) to improve lead generation performance. The white paper argues that B2B marketers can use "AI-fueled" look-alike modeling to get more qualified leads that convert at higher rates. The principles underlying look-alike modeling aren't new.

Lead Ranking 53

Lead Ranking Marketing AI Ideal Customer Profiles Demand Generation Agencies 53

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Outbound Engine

MARCH 24, 2019

CRM software options for financial advisors continue to grow in number. In fact, as of last year, CRMs have continued to outsell database management systems. And according to CRM software statistics , global spending on CRM technology is predicted to exceed $80 billion by 2025. What does this mean for you? CRM software is here to stay. Your competitors are probably already using it.

Marketing Management 46

Marketing Management CRM Software Best Practices 46

TaylorMadeIn KEW

MARCH 24, 2019

I’ve been blogging for over 5 years now, 5 years and 3 months to be precise. And, as I rapidly approach yet another milestone in my life, after an awful lot of soul-searching, I’ve decided to stop blogging about B2B marketing. So, this is my final blog. Photo by Heidi Taylor. I’m taking some of my own advice: to slow down, to prioritise, to do fewer things and focus my energies on what matters most to me.

B2B Marketing 61

B2B Marketing B2B Marketing & Strategy Custom Publishing 61

B2B Marketing Analytics

MARCH 24, 2019

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive marketing analytics strategy across their organizations. Across these 2 and many other similar conversations that I have had, I observe 2 common themes: Ability to have the insights into sales and marketing performance especially around pipeline impact is a key priority for all marketing organizations irrespective of the industry and size.

Analytics 58

Analytics Planning Marketing Automation Services Marketing & Strategy 58