Sun.Mar 24, 2019

How to Write a White Paper That Generates Quality Leads


The first time you heard the term “white paper,” it was likely in relation to a government or company policy document.

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My final B2B marketing blog

TaylorMadeIn KEW

I’ve been blogging for over 5 years now, 5 years and 3 months to be precise. And, as I rapidly approach yet another milestone in my life, after an awful lot of soul-searching, I’ve decided to stop blogging about B2B marketing. So, this is my final blog. Photo by Heidi Taylor.

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Small Business Guide to SEM


Business success doesn’t happen overnight. It takes a solid strategy to grow your small business. Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising.

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A Successful Marketing Analytics Journey

B2B Marketing Analytics

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive marketing analytics strategy across their organizations.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Best 10 CRM Software Options for Financial Advisors

Outbound Engine

CRM software options for financial advisors continue to grow in number. In fact, as of last year, CRMs have continued to outsell database management systems. And according to CRM software statistics , global spending on CRM technology is predicted to exceed $80 billion by 2025. What does this mean for you? CRM software is here to stay. Your competitors are probably already using it. And there is a lot of information to sift through to find one that’s best for your business.

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Office Design: What Does It Say about Your Brand?

Altitude Branding

Image source. Stretched thin between trying to stay above the surface and deciding on the right marketing approach for their products or services, not many startup owners have time to consider what their office design says about their brand.

5 Website Loading Time Hacks You Need to Be Using in 2019


When a website takes too long to load, visitors get frustrated and that means one thing: they’ll leave – fast – to look elsewhere for the content they want.

3 Top B2B Lead Nurturing Tactics to Turn More Leads into Customers


If you look closely, a lot of the content that’s supposed to be about lead nurturing is actually talking about generating new, often cold, leads. Don’t get us wrong—B2B lead generation is a key part of the marketing and sales process—but if you’re only focused on getting leads in the door, you aren’t converting as many potential customers as you could be.