Sun.Jul 05, 2020

Sheena’s App of the Week: Toggl

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I’ve always been drawn to productivity, time management tools, apps, and hacks. It all started back in the late 1980’s when I was introduced to the Franklin Covey system.


Not Your Mama’s Guide to Content Marketing


If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you!


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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. This guide is for those new to ABM or seeking to improve their approach. What is account-based marketing?


Great Design is Great for Business – 5 Compelling Reasons Why

Circle Studio

Most marketers realize the importance of great design, which acts as a differentiator and plays an instrumental role in driving business. Here are several compelling reasons for making a case to the C-Suite on the importance of investing in design. A good first impression.


How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

3 Ways a CRM Helps Close More Deals and Make More Money


3 Ways a CRM Helps Close More Deals and Make More Money. By: Alessandra. When it comes to boosting your bottom line and improving the overall health of your organization, CRM is the most effective tool for longterm, sustainable growth.


Research Documents the Impact of COVID-19 on Sales and Profits

B2B Marketing Directions

The COVID-19 pandemic has been wreaking havoc on U.S. businesses since March when the governors of most states began closing "non-essential" businesses and issuing "stay at home" orders. As the reality of the pandemic sank in, it quickly became apparent that COVID-19 would have a major impact on the financial performance of most companies. What was not clear back in March and April was exactly how significant the impact of COVID-19 would be and how long the economic disruption would last.