Oktopost

APRIL 22, 2019

We have had many other software vendors and none come close.”. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. As one reviewer puts it, “Their customer service and client support is the best in the industry. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

QuanticMind

JUNE 2, 2016

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Originally posted on Marketing Land.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JANUARY 17, 2008

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

chiefmartech

NOVEMBER 21, 2016

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. Work with inventory partners to understand what 3rd party viewability vendors they support. Facebook – “each time an ad can be viewed when it enters a person’s screen on the Facebook Audience Network.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. When sourcing third-party insights, be sure you use a vendor who ethically sources data and follows all privacy regulations. 3) Target Your Web Visitors.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Single Grain

AUGUST 8, 2023

Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns. Genius Monkey helped the company break into the audio and OTT advertising space with a budget that other vendors deemed insufficient.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

chiefmartech

SEPTEMBER 8, 2015

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. My career journey has been quite linear and one-dimensional compared to most people. Today’s market is definitely more push than pull.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Customer Experience Matrix

MAY 23, 2007

But somehow I had assumed that the more integrated vendors had already assembled a fairly complete package. Probably the most complete offerings are from platform vendors like Websphere, although those products are so sprawling it’s often hard to understand their full scope. Interesting days are ahead.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% 93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. DoubleClick got 1.7% the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. and Windows Update at 3.3%.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100