Contently
OCTOBER 6, 2016
Web advertising is beset with problems. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house.
NuSpark Consulting
JUNE 8, 2013
When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.
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readwrite
SEPTEMBER 29, 2014
In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.
RebelMouse
JULY 13, 2018
The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.
Hubspot
APRIL 2, 2021
When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Think Google Adsense and Facebook Audience Network. The answer is media buyers.
readwrite
SEPTEMBER 7, 2011
According to reports, Facebook has doubled its revenue in the first half of 2011. The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Facebook Ready To Diversify.
Oktopost
APRIL 22, 2019
In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. Marketing Attribution Software to the Rescue.
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