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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Content plays the long game.

Domain 321
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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100
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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Do Keywords Still Matter? Of course, we all have.

Keywords 362
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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword research is typically the first step when it comes to implementing SEO. Keyword research is typically the first step when it comes to implementing SEO. Keyword + search intent. How to choose the right keywords.