Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. It’s just a restating of the obvious need for marketing to be accountable, but it’s getting more attention.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Martech Advisor

NOVEMBER 4, 2019

Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help.

Enterprise Management 67

Enterprise Management Marketing Management Marketing Automation Services Lead Management 67

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Not having a larger strategy/plan for how you plan to use the platform.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. CRM stands for “customer relationship management” system. User Experience.

Enterprise Management 75

Enterprise Management Work Management Marketing Automation Services Marketing Management 75

TrustRadius Marketing

SEPTEMBER 1, 2022

If there was, they would direct you to software designed to help manage your sales, clients, growth, and everything in between. One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software. CRM software is incredibly diverse.

Enterprise Management 98

Enterprise Management Marketing Automation Services Work Management Marketing Management 98

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. How exactly can that tie in with automation software ? The Funnel.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

markempa

AUGUST 24, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Zoominfo

JUNE 25, 2024

With a high-quality sales acceleration formula, you’ll develop a more skilled sales team, greatly refine your sales processes, and modernize and automate your sales tools. Why Sales Acceleration Matters Sales acceleration improves go-to-market (GTM) results in five main ways. The result? Speedier sales and rapid revenue growth.

Sales Management 130

Sales Management Marketing Automation Services Lead Ranking Top of Funnel 130

Customer Experience Matrix

JANUARY 17, 2009

The BrightTalk platform itself worked nicely and was about as simple as possible. The next level up is $949 per month, which is rather pricey compared with $99 per month for Go To Webinar , a platform we’ve used here which does roughly the same thing. So you’d want to look more closely at both paid services before making a choice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Lead Generation. Lead Nurturing. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. The new service, called QuickStart, will also be delivered by Eloqua partners, giving them an opportunity to start a relationship that could lead to future paid business. This is part of a larger industry trend to offer free deployment.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 25, 2008

I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. We didn’t look at the software itself, so I can’t comment on it in any detail. Do I get credit for resisting the temptation to link to Playboy.com?)

Demand Generation 120

Demand Generation User-Generated Content Work Management Demand 120

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Document your content marketing strategy. Financial Services. “As

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. The simplicty-oriented vendors don’t have explicit campaign-to-campaign routing.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

Lead Nurturing 293

Lead Nurturing Class Budget Programs Lead Scoring 293

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Marketing Automation Services 125

Marketing Automation Services Marketing Management Automation Account Based Marketing 125

Tomorrow People

NOVEMBER 22, 2019

You can also use marketing automation tools to “suggest” related consideration content to help move them into the next stage of the sales pipeline. Just like awareness content, consideration documents are supposed to inform, rather than explicitly sell.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Velocity Partners

JANUARY 28, 2019

This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. I’ve been lucky enough to work with many different tools for our content performance clients.

Marketing Automation Services 61

Marketing Automation Services Marketing Automation Work Management Marketing Management 61

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships.

Enterprise Management 83

Enterprise Management Work Management Marketing Automation Services Marketing Management 83

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Salesforce.com Marketing Management 120

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Marketing Automation Services 102

Martech Advisor

NOVEMBER 26, 2019

A sales force automation tool is defined as an intelligent system that automates the redundant sales process in order to make it more efficient, effective, and error-free. In this article, we discuss the ten best sales force automation tools to check out in 2020. What is Sales Force Automation?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Enterprise Management Automation 73

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. Aligning sales and marketing with automation. Evaluate the technology solutions.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Customer Experience Matrix

APRIL 21, 2009

In theory, those could be defined even before a marketing automation system is selected. Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

EveryoneSocial

NOVEMBER 30, 2020

Choosing the right workplace software platforms for your organization is a major decision. From pricing and user experience, to customer support and integrations with other tools, a wide range of features must be considered. Marketers are often looking for new ways to prove the value of their campaigns and content strategies.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The Point

DECEMBER 11, 2018

When so many technology vendors claim to be an “ABM solution,” what are the smartest investments? There was a time, not so long ago, when Marketing Automation went through a similar transition. Like Marketing Automation before it, ABM is no exception. Just as you can nurture leads without marketing automation.)

Account Based Marketing 154

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 154

ANNUITAS

DECEMBER 4, 2020

It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years. According to Drift , “between 2019 and 2020, using a Conversational Marketing solution to schedule a meeting, purchase an item, or add yourself to a mailing list more than doubled.”. Read this page ).

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

accelerate agency

NOVEMBER 8, 2021

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. While the market may be dominated by the “big players”, there is still room for competition – as long as your marketing is at the top of its game. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. While the market may be dominated by the “big players”, there is still room for competition – as long as your marketing is at the top of its game. What are the benefits of marketing automation for SaaS?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52