Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”).

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Single Grain

MAY 1, 2023

Dive Deeper: * E-commerce SEO for Product Pages: 15-Point Checklist to Boost Traffic and Sales * E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS) Polar Polar is a sports technology company that creates innovative products for customers such as athletes and coaches.

Case Study 88

Case Study Case Studies Amazon Advertising Agencies 88

Single Grain

AUGUST 17, 2021

Build long-term relationships with customers, clients, vendors and stakeholders. Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. Some of the job boards, such as Indeed, even allow PPC ads to display your job posting at the top position for selected search queries.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Martech Advisor

SEPTEMBER 30, 2019

Deliver connected messages across channels, including email, SMS, in-app push, web, display, search, and direct mail. Optimize digital advertising targeting and ROAS by incorporating first-party data. This involves: Testing vendors with demos and pilots: what makes a good demo environment?

Advertising Channels 47

Advertising Channels Work Management Marketing Management Ideal Customer Profiles 47

Single Grain

AUGUST 18, 2023

By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Hubspot

AUGUST 14, 2018

Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. Times ROI, 14 Times ROAS, 265% Amount of Sales". Customer Case Study: ElliotLee Estate Agents" by Pioneer Business Systems.

Case Studies 99

Case Studies Case Study Studies Advertising Agencies 99

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% over the previous year. So how can marketing leaders prepare for these and other changes?

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

Single Grain

DECEMBER 6, 2019

of digital display ads in the U.S. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145