Remove Disintermediation Remove Guerilla Marketing Remove Marketing Proposals
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PKM and the Organization - Pollard

Buzz Marketing for Technology

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Crooks & Liars.