Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. It’s more about building relationships than buying X number of Instagram impressions.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

MARCH 18, 2015

Some of them will be disintermediated. I have been under the impression for quite a while that eventually one of the large content marketing platforms — Kapost , NewsCred , Percolate , Contently — will develop social media capabilities and try to become the ultimate content marketing meets social media stack.

Social Media 148

Social Media Social Marketing Disintermediation Content Marketing 148

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind. That’s never more true than when he writes about content marketing, as he did last Monday. True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Industrial Marketing Today

SEPTEMBER 27, 2010

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. Kerry O’Malley´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

6sense

FEBRUARY 14, 2022

So instead of your $10,000 paying for 1 million impressions to humans instead is paying for 800,000 impressions to humans and 200,000 impressions to non-humans. Some websites use automated agents or bots to visit the site and “view” the ads, which artificially inflates content consumption and increases total ad spend.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Heinz Marketing

FEBRUARY 8, 2021

And I’m not just blowing stuff anywhere, because I don’t have any reason to, but just, it’s been really impressive to watch your progression, your ideas, your career. Just your insights, but also the humility you bring to it, and just how you have seen what’s progressed over the last several years in B2B.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98