The Point

MARCH 11, 2010

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. You don’t need to disguise your brand necessarily, but if the goal of the email is to get the reader to register for the event, the less that event appears to be a litany of reasons to buy your product, the better.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Get answers to these questions about lead gen — and so much more! For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Marketing Campaigns.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Champion Communications

OCTOBER 12, 2021

Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. The discussion began with questions about the kind of relationships B2B buyers want to have with the brands they are looking to do business with.

Branding 62

Branding Brand Identity B2B B2B Thought Leadership 62

KoMarketing Associates

NOVEMBER 13, 2013

As a B2B marketer myself, I can relate to these challenges. The other interesting metric is one that we have gathered over the past 12 months: only about 15% of B2B marketers care about, or measure phone calls. Measuring and caring about phone calls can solve—or, at least mitigate—the problems most B2B marketers face.

B2B 120

B2B Landing Pages Marketing Qualified Leads Leads 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Get answers to these questions about lead gen — and so much more! For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

GreenRope

FEBRUARY 18, 2018

Direct Mail Automation Webinar Recap. Is print marketing dead? Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. The only way to do that is with integrated CRM and direct mail. We know that content is king, but let’s not forget about data.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Ranking 40

The Point

DECEMBER 3, 2013

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Webbiquity

APRIL 21, 2020

Remote project managers review the data and provide feedback to contractors about actions to take. Attending and exhibiting at industry events—such as SMACNA, NECA (National Electrical Contractors Assn) ConTech Innovation Roadshow, Procore/Groundbreak, and Autodesk University—has been a critical success factor to create awareness.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Budget Programs 177