Tue.Nov 05, 2024

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Strengthening B2B Brand Positioning through Recruitment Marketing

Webbiquity

Guest post by Indiana Lee. To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions.

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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.

PPC 270
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Good Timing: The Account Exec’s Secret Weapon

Zoominfo

You’re the AE who’s got it together. You’ve done the research, memorized the features and benefits, and nailed your talk track. You’ve got a pitch-perfect personalized email, and the most detailed buying committee map ever created. But if you’re reaching out too late in the buyer journey, it’s not going to matter. “Timing is everything in sales — especially when it comes to outbound sales programs,” says David Mansfield , a new business sales manager at ZoomInfo.

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3 must-send emails to maximize your Black Friday campaign

Martech

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.

Campaigns 115
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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What Is Grok? Inside Elon Musk’s ‘Rebellious’ AI

CMSWire

Explore Elon Musk's Grok AI: a "rebellious" bot with real-time knowledge and a daring approach to "spicy" questions. Continue reading.

More Trending

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3 AI Use Cases That Can Seriously Elevate Customer Experience

CMSWire

AI in customer experience is transforming how brands connect with customers, offering personalized interactions and anticipating needs for a seamless journey. Continue reading.

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Can attention really drive campaign success?

Martech

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time.

Campaigns 105
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce Marketing Cloud

Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.

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How Much Do SEO Services Cost?

protocol 80

You’ve probably heard of SEO (search engine optimization) and know it’s important, but you might not be sure what it really involves or if it’s something you can tackle on your own.

SEO 90
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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How Using the Right Customer Experience Metrics Contributes to CX Success

CMSWire

Achieving business goals starts with having the best metrics in place to understand and respond to customers. Continue reading.

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Why You Need People To Manage the Meaning of AI Content

Content Marketing Institute

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).

Content 99
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Verified Emails With BIMI: How Google’s Update Boosts Brand Credibility

CMSWire

The Real McCoy of email verification is Brand Indicators for Message Identification (BIMI). Continue reading.

Branding 104
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Is Channel Misalignment Sabotaging Your B2B Campaigns?

PureB2B

B2B marketing channels drive meaningful engagement and ROI. If this isn’t the case, learn the signs of channel misalignment and how to fix it.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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4 PR Trends You Must Adopt in 2025

Navigate the Channel

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2025, reputation management is more critical than ever.

PR 65
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Share insights in real-time: Introducing Dashboard Sharing via URL

Oktopost

In the world of B2B, where timing and data accuracy can make or break a marketing strategy, staying ahead with meaningful insights is key to driving growth. That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. Social media moves fast, and by the time you send out downloaded PDF reports, they’re often already out of date.

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3 Tips for Choosing a B2B Marketing Agency Without Getting Lost in Buzzwords

Schubert B2B

Choosing the right B2B marketing agency can feel like speed dating. Everyone promises to deliver results, but how can you find “the one”? In the world of B2B, it’s not just about flashy slogans or trendy campaigns — it’s about finding a partner that understands your goals, audience and industry. Here are three tips to help you choose the right B2B marketing agency that’ll have you saying, “Where have you been all of my life?

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1,000 Unbounce landing pages in 5 years: Designer Ricardo Baziotti’s journey at V4 Company (with 5 examples)

Unbounce

/ Landing page examples 1,000 Unbounce landing pages in 5 years: Designer Ricardo Baziotti’s journey at V4 Company (with 5 examples) By Danielle Torrie. Updated on November 4, 2024. 4 min read Ricardo Baziotti , Creative Director at V4 Company – Bilinski & Co, is celebrating five years at the company and over 1,000 landing pages designed.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why retail media should be part of your first-party data strategy

illumin

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.

Media 59
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How to Overcome the 6 Challenges of Creative Automation

Bannersnack

8 minutes read Whether you’re struggling with blocks in the traditional design process or want to take your creative workflows to the next level, creative automation may be a solution for your business. Yet, introducing new technology is always easier said than don—especially when you don’t know what challenges to expect. This is why we highlight the six challenges you can expect as you adopt creative automation, as well as the individual solutions for each of these.

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How to Plan and Budget for an Industrial Website Redesign—A Practical Guide for Manufacturers and Industrial Companies

Tiecas

Planning for an industrial website redesign is highly relevant at this time of year since many manufacturers are actively budgeting for 2025. Some of these industrial companies realize the importance of a customer-centric digital presence.

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Brand Innovators Marketing Leadership Summit at Advertising Week 2024

illumin

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. O ur very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Engaging High-Commitment Customers on Black Friday

Experiture

Think Black Friday is just for retail? Think again. While e-commerce brands dominate headlines, industries with longer commitment cycles – financial services, automotive and long-term property rentals, for example – have an unprecedented opportunity to transform this shopping phenomenon into meaningful customer connections. Why Black Friday Matters for Complex Sales High-consideration purchases require trust, time [.

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Private equity trends signal the market turned a corner in Q3 2024

Fuld & Company Blog

Nilesh Sharma, Senior VP at Fuld, shares his insights on recent shifts in the private equity landscape. As deal activity marginally improved in Q3 2024, the global private equity trend finally seems to be turning the corner. The resurgence in deal activity was driven by a slightly better-than-expected 50 basis points reduction in benchmark interest rates by the US Federal Reserve, along with amended seller valuation expectations and heightened activity in the technology, healthcare, and financia

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How Desk Research Helps Identify Your Dream Accounts for ABM

Business Brainz

ABM can be quite confusing at the start, especially if you haven’t identified the exact accounts that you want to focus on—those “must-win” accounts. Identifying these high-value accounts and gathering insights on each of them forms the cornerstone of your entire ABM strategy. It’s crucial to select accounts that align well with your messaging; otherwise, your ABM campaign may miss its mark.

ABM 52
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Panel discussion | Securing the Future of B2B E-commerce: Navigating Compliance and Mitigating Risk

Sana Commerce

Panel discussion | Securing the Future of B2B E-commerce: Navigating Compliance and Mitigating Risk In this session As B2B e-commerce expands, so do the risks associated with data security and compliance. In this essential panel, industry leaders from Versapay, Avalara, and Proturity will share their insights on safeguarding your business in an increasingly digital landscape.

B2B 52
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Successful B2B Demand Generation Planning: Advanced Tactics for Efficient Growth

Inbox Insight

Business growth is a struggle for even market leaders at times. If you are a challenger brand trying to grow in your category it can be even harder. Recent studies highlight the gravity of the situation, with an 18% decrease in win rates , a 21% drop in deal values , and a 16% increase in sales cycle length. Additionally, nearly 70% of reps missed their quotas.

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Customer Session | Streamlining Medical Supply Chains: How AOSS Transformed Their B2B E-commerce with Sana Commerce

Sana Commerce

Customer Session | Streamlining Medical Supply Chains: How AOSS Transformed Their B2B E-commerce with Sana Commerce In this session Join Alex Lewis, IT Director of AOSS Medical Supplies, as he shares how the company overcame complex challenges in managing FDA-regulated products and scaled their e-commerce platform to support a growing B2B customer base.

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Transform Your Lead Management: A Customer-Centric Approach to Higher Conversion Rates

Markempa

Learn how to do lead management that increases conversion for marketing qualified leads and opportunities with 5 steps can use to manage leads better now.