Fri.Nov 08, 2024

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Will SearchGPT Whack Google Where It Counts?

Content Marketing Institute

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Google 108
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Planning for a Successful Holiday Email Marketing Campaign

Act-On

The holidays are the busiest time for email marketers and 2024 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies.

Planning 130
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How to use post-campaign data to make your marketing better

Martech

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

Campaigns 123
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The 50 Top Trending Tech Startups (Q4 2024)

Ahrefs

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year.

Startups 118
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

More Trending

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Email marketers discuss the role of AI, iOS and the state of their channel

Martech

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

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How to Differentiate the Not-So-Different Firm

Hinge Marketing

At Hinge, we’ve written a lot about how to differentiate a professional services firm (for instance, see here , here and here ). We even produced a course on the topic. One important idea we talk about is the value of specialization. Firms that specialize in an industry, or a group of similar industries, have a competitive advantage and can charge higher fees than their unspecialized competitors.

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The Empathy Paradox: Why Even Customer-Centric Marketers Fail at Understanding Customers

Markempa

In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” It’s become the price of entry. But here’s a counter-intuitive truth: The more we think we understand our customers, the more likely we are to misread them completely. The Empathy Illusion Let me share a fascinating study that was mindblowing.

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How to Measure Brand Trust Without Relying on NPS

CMSWire

Building brand trust creates loyal customers, inspires advocacy and drives lasting growth. By going beyond standard metrics, trust captures deeper connections. Continue reading.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How to Cash-In on Thought Leadership

B2BMarketing.net

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its power within sales conversations have been missed or not optimised. It’s a classic example of misalignment between sales and marketing, and risks dragging out already protracted sales cycles, or worse still, resulting in deals not converted.

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Effective, purpose-based marketing for 2025

illumin

Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.

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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce Marketing Cloud

Artificial intelligence (AI) for life sciences has the potential to help your organization make better decisions by integrating into daily workflows for healthier businesses and better outcomes. From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.

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Multi-Touch Attribution Marketing: The Key to Smarter Campaign Strategies

sagefrog

Understanding the journey a customer takes with your brand—from their initial interaction to the moment they make a purchase or reach out for more information—has become essential in multi-channel marketing. With so many touchpoints available, customers don’t convert after just one interaction; they’re likely seeing and interacting with your brand across multiple channels over time.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Moirai-MoE: Empowering Time Series Foundation Models with Sparse Mixture of Experts

Salesforce Marketing Cloud

TL;DR: We propose Moirai-MoE, the first mixture-of-experts time series foundation model, achieving token-level model specialization in a data-driven manner. Extensive experiments on 39 datasets reveal that Moirai-MoE delivers up to 17% performance improvements over Moirai at the same level of model size and outperforms other time series foundation models, such as Chronos (from Amazon) and TimesFM (from Google) with up to 65 times fewer activated parameters.

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Increase Holiday Sales With These Conversion Tips (Shopify Edition)

Convert

As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling in a huge stream of holiday shoppers. According to Adobe Analytics , Q4 (November & December) spend will touch a record 240 billion US dollars this year (up by 8% from 2023).

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7 Creatopy Capabilities That Make Implementing Creative Automation Easy

Bannersnack

4 minutes read Have you spotted critical warning signs in your ad creation process? Are you browsing through creative automation tools but feel unsure about which one fits you best? Is Creatopy a creative automation platform you’ve been considering? If so, you’re in the right place. Here, we’ll discuss what makes Creatopy a great creative automation platform for your business, detailing seven key Creatopy features that simplify creative automation for all-sized companies and teams.

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Thinkers360 Predictions Series – 2025 Predictions for Generative AI

Thinkers360

2025 Predictions for Generative AI Thinkers360 2025 Predictions for Generative AI are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined. The 2025 Predictions for Generative AI are part of a series to provide actionable insights for business and technology executives. Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Returning with Purpose: Fernando Delfino’s Vision for Driving Impact in LATAM

Televerde

We’re excited to welcome back Fernando Delfino , our new LATAM sales director, and share his reflections on rejoining the company and his vision for driving success in the region. Fernando’s journey with Televerde has come full circle, and his passion for our mission and business model has only deepened during his time away. Read on to discover what excites him most about returning, the insights he’s gained from working in the broader industry, and his ambitious plans to strengthen Telever

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SEO for Criminal Lawyers: Best Marketing Strategies for Criminal Defense Law Firms

seo.co

As a criminal lawyer, you want to help your potential clients – and you also want to grow your client base. To do that, you need more visibility. And in today’s largely digital world, the best way to achieve more visibility is to earn higher rankings in search engines like Google. Search engine optimization (SEO) is the way to do it. But how exactly does SEO for criminal lawyers work?

SEO 52
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Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs

Drew Neisser

In this special Drew-on-Drew episode of Renegade Marketers Unite , Drew Neisser sits down with… himself, to tackle the biggest marketing questions for 2025. From AI’s takeover to the comeback of in-person events, Drew wrestles with the trends that will shape the future of marketing. Expect bold predictions, sharp insights, and a little friendly self-debate as Drew explores how CMOs can stay ahead of the curve.

CMO 52
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Top 8 B2B Commerce Trends in 2025 and beyond

Sana Commerce

We are in the final stretch of B2B digital transformation. By the end of 2025, Gartner predicts that 80% of all B2B transactions will be online – a sharp increase from 30% that we see today. To see how the B2B ecosystem will make this massive jump in the calendar year, we sat down with Chief Technology Officer, Arno Ham , to discover what trends will shape the B2B e-commerce experience through 2025.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Revolutionizing B2B Marketing: LakeB2B’s Data Reseller Program

Lake B2B

In the ever-evolving B2B marketing sector, which can be regarded as one of the most competitive, successful campaigns depend primarily on data. All businesses today wish to reach their audiences in a more meaningful and personalized way thereby the need for data resellers is on high demand.

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SaaS Marketing in a Subscription Economy: Retention Strategies That Work

Bluetext

In the subscription-based world of Software as a Service (SaaS) , success hinges not only on acquiring new customers but also on retaining them. With recurring revenue as the backbone of the SaaS business model, retaining customers and reducing churn are critical for long-term growth and profitability. This blog explores key retention-focused marketing strategies that SaaS companies can adopt to foster customer loyalty, ensure continued engagement, and drive long-term success.

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7 Best Yext Alternatives for Efficient Review Management (2024)

SocialPilot

Review management is an important aspect of digital marketing. So, when it comes to assisting your business in managing the online presence across different locations, platforms, and brands, Yext normally emerges as a strong tool. Yext monitors, analyzes and reports customer engagement and sentiments for businesses like yours. This helps identify issues and take corrective actions to enhance the customer experience.

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Wikipedia 101 for Marketers: Navigating the Do’s and Don’ts

Walker Sands

Brand marketers often face challenges when it comes to Wikipedia. From proposing edits and changes to requesting new content, the platform’s strict editorial standards and high visibility can make it tricky. Questions like, “Who should be responsible for updating our Wikipedia page?” or “Can my PR team manage this?” are common things we hear.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Best Birdeye Alternatives for Better Review Management (2024)

SocialPilot

Birdeye is a big name in customer review management. It’s a popular platform that can help you connect with customers through text and web messaging, gather reviews, and monitor their online reputation across sites like Google, Facebook, and Yelp. Despite the popularity of the platform, there are other platforms that can offer better service. These alternatives can be more affordable yet robust review management tools to manage superior customer service.

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Using Automation to Address Sales Burnout

Salesforce Marketing Cloud

Did you know that almost 90% of B2B sales reps are experiencing burnout?Although it’s no secret that sales is a high-stress job, uncertain market conditions have only amplified the pressure to perform. Unfortunately, sales isn’t the only function experiencing high levels of burnout. Nearly three in five employees report negative impacts of work-related stress, including lack of interest, motivation, or energy (26%) and lack of effort at work (19%).