Trade Press Services Newsletter

NOVEMBER 7, 2024

When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem

ROI 311

ROI Business Word of Mouth Customer Satisfaction 311

Zoominfo

NOVEMBER 7, 2024

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals. ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging the gap between lead identification and engagement.

Zoominfo 147

Zoominfo Lead Management Work Management Marketing Management 147

Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary How has the shift in buyer behavior influenced you

Marketing Analytics Tools 143

Marketing Analytics Tools DemandBase Buyer's Journey Transparency 143

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.

Account Based Marketing 124

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Content Standard

NOVEMBER 7, 2024

A Content Disrupted podcast with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business  Access this and more Content Disrupted episodes on Apple Podcasts or Spotify. Join us for an insightful conversation with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business, as he outlines his approach to navigating AI’s role in modern marketing.

Lead Ranking 108

Lead Ranking Ethics Lead Scoring Paid Search Agency 108

illumin

NOVEMBER 7, 2024

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.

Ads 104

Ads Marketing Proposals Budget Programs Keywords 104

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should it be blended with other motions like inbound, outbound, social media, community and events? Should the makeup of that blend change with time? Or is PLG just one of the latest terms people like to throw around? In fact, PLG as a strategy (if not a term) arguably dates back more than 20 years to when Atlassian (Jira, Trello, etc.) went to market with a product-led process that, for a decade, obviated the

Marketing Analytics Tools 114

Marketing Analytics Tools Product Budget Programs Peer-to-peer 114

CMSWire

NOVEMBER 7, 2024

As marketers and CX leaders seem reluctant to totally dive into generative AI, usage skyrockets. Continue reading.

Traffic 127

Traffic Generation Google Marketing 127

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023.

Marketing Attribution 107

Marketing Attribution Lead Ranking Lead Scoring Advertising Agencies 107

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Acrolinx

NOVEMBER 7, 2024

With linguistic quirks and ambiguities galore, the English language can trip up even the most knowledgeable native speakers. Add writing to the mix, and… well, let’s just say, we’ve all read a poorly written blog post or press release in our day. One common error that people make when writing is using passive instead of active voice. But what exactly is active voice?

Activities 98

Activities Opt-out Opt-in Guidelines 98

Full Circle Insights

NOVEMBER 7, 2024

Transform complex data into engaging customer stories. Blending data analysis and storytelling, you can craft a more relatable messages.

Storytelling 111

Storytelling Analysis 111

Roketto

NOVEMBER 7, 2024

HubSpot website design is changing how we manage our online presence. This guide shows you the 10 best agencies and highlights how to pick the right one.

Hubspot 83

Hubspot Ad Agencies Design Marketing Websites 83

Scoop.it

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now.

Marketing AI 83

Marketing AI Curation Design Tools 83

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Visitor Queue

NOVEMBER 7, 2024

Email may be the most convenient way to follow up with a prospect after an initial intro, demo, sales call, etc. However, there is one significant drawback to email follow-up. How do you stop your email from getting lost in the sea of emails received daily? Well, as I am sure you have guessed, we […] The post How to Write the Best Sales Follow Up Email for 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

Best Practices 78

Best Practices Traffic Marketing Websites B2B Sales 78

MarketMuse

NOVEMBER 7, 2024

Content Strategy SEO is a game plan that merges top-notch content with search engine smarts to boost your keyword ranking in those all-important search results.

SEO 80

SEO Effectiveness Content Keywords 80

Optinmonster

NOVEMBER 7, 2024

When you think of conversions, do you only think of that moment when a visitor to your site becomes a paying customer? It’s true that purchases are the ultimate conversion. However, you’re missing out on a lot of great data by tracking only that single conversion as a measure of success. In this article, we’re going to cover the smaller actions that lead up to the larger goal: micro conversions.

Conversion 75

Conversion Top of Funnel eCommerce Advertising Funnels 75

Walker Sands

NOVEMBER 7, 2024

Earlier this fall, I attended the HR Technology Conference in Las Vegas. Not surprisingly, generative AI stole the spotlight, with two out of three keynotes and most breakout sessions revolving around the subject. AI topics ranged from how HR tech organizations can help employees develop AI-related skills to how this evolving technology holds the potential to impact every stage of the employee lifecycle — from recruiting, hiring and onboarding to performance management, learning & developmen

Work Management 80

Work Management Conference Marketing Management Organic Leads 80

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bionic

NOVEMBER 7, 2024

Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency. Full Customization, Right Out of the Box You need more than just a cookie-cutter approach to media planning. Bionic for Agencies gives you complete flexibility to customize media plans, reports, and dashboards to fit the needs of each client and campaign.

Media Plans 71

Media Plans Buy Work Management Advertising Agencies 71

Optinmonster

NOVEMBER 7, 2024

Email accessibility isn’t just about reaching a wider audience. It’s also about doing the right thing. By making your emails inclusive, you’re demonstrating respect for all individuals, including the millions who rely on assistive technologies to access digital content. Plus, any time a subscriber can’t properly engage with your email, that’s a potential lost sale.

Tips 69

Tips Guidelines Click Rate Ethics 69

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. But with ever-evolving buyer expectations and technology shifts, crafting a successful ABM/ABX plan demands fresh insights and clear objectives.

Ideal Customer Profiles 59

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 59

CMSWire

NOVEMBER 7, 2024

With the right workforce management strategies in place, contact centers can optimize their operations and create a better experience for agents and customers. Continue reading.

Contacts 55

Contacts Optimization Tools 55

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

NOVEMBER 7, 2024

The new Convert Shopify app has evolved from a complex, manual integration into a streamlined, API-based integration for Shopify A/B testing, offering enhanced features and simplified installation while maintaining compatibility with Shopify’s latest changes. Key improvements: One-click installation from the Shopify App Store replaces complex manual setup processes.

API 52

API Work Management eCommerce Order 52

CMSWire

NOVEMBER 7, 2024

Strong developer experience directly influences project success and drives innovation, helping organizations thrive in a competitive landscape. Continue reading.

Organization 59

Organization Marketing 59

Outgrow

NOVEMBER 7, 2024

Outgrow Progress Bars: Boost Engagement & Guide Your Audience Seamlessly Transform your user interface with dynamic Outgrow Progress Bars that keep users informed and engaged throughout their journey. This comprehensive guide explores various progress indicator styles and their practical applications in your interactive content. Types of Progress Indicator Bar Top Row Essential Linear Progress Bar: A straightforward horizontal indicator showing the completion status Perfect for: Assessment t

Outgrow 52

Outgrow Design Segmentation Education 52

Salesforce Marketing Cloud

NOVEMBER 7, 2024

As the manufacturing industry continues to evolve at a rapid pace, staying ahead of the curve is essential. Operational transformation is top of mind for manufacturers, according to our latest Trends in Manufacturing report — 85% of manufacturers believe they must transform their day-to-day operations to remain competitive. One of the most promising developments that can transform your operations is the integration of connected assets.

Marketing AI 52

Marketing AI Enterprise Management Work Management Customer Satisfaction 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2BMarketing.net

NOVEMBER 7, 2024

There are countless ways to address this question. The conventional definition of a brand is “a relationship based on a guarantee you can trust.” Another take, according to Ashley Friedlein of Econsultancy, is that brand “is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” Jeff Bezos, clever wag, defines brand as “what other people say about you when you’re not in the room.

Branding 52

Branding Brand Identity Enterprise Management Psychographics 52

ClearVoice

NOVEMBER 7, 2024

High-net-worth individuals (HNWIs) are sharp, strategic, and have little patience for content that doesn’t speak directly to their needs. They expect expertise, depth, and personalized insights that go beyond the basics. Generic content? It won’t hold their attention for long. If you want to capture their interest, your content must deliver real value — addressing their specific financial goals and challenges with precision.

Thought Leadership 52

Thought Leadership Webinar Metrics Content Work Management 52

Brandwatch Marketing

NOVEMBER 7, 2024

Discover the best times to post on X in 2025 to maximize your engagement and reach. Boost your social media strategy today!

Best Practices 52

Best Practices Social Media Media 52