Content Marketing Institute
NOVEMBER 6, 2024
To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
Marketing Insider Group
NOVEMBER 6, 2024
Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
NOVEMBER 6, 2024
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc
CMSWire
NOVEMBER 6, 2024
AI in marketing reshapes customer engagement and improves personalization. Ultimately, it enhances loyalty through smart insights and predictive strategies. Continue reading.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
NOVEMBER 6, 2024
HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.
Litmus
NOVEMBER 6, 2024
Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.
Martech
NOVEMBER 6, 2024
Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed this is about money. I am always interested in improving today’s revenue but passionate about long-term profitability. Given that this is a coin and it’s about your company, we can also say one side is very human and the other is all tech.
Roketto
NOVEMBER 6, 2024
Looking for an international SEO service that drives results? This article highlight the importance of global SEO and showcases the top companies to work with.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
CMSWire
NOVEMBER 6, 2024
The AI search providers offer a pretty compelling user interface. What will win in the new content discovery world? Continue reading.
Salesforce Marketing Cloud
NOVEMBER 6, 2024
There’s a major shift underway in field service in the communications industry – a move away from traditional, reactive models toward proactive and predictive. The way telecom asset management has traditionally been handled – equipment would break, and the service team would respond – is inefficient, costly, and leads to significant downtime. In telecommunications, where assets can include vast and dispersed networks of field service and hardware, from cell towers to fiber facilities, ensuring i
CMSWire
NOVEMBER 6, 2024
A comprehensive guide on CSAT, including how to measure it and how it stacks up against other CX metrics. Continue reading.
Digilant
NOVEMBER 6, 2024
The higher education landscape is undergoing a major shift, and with it, the way universities and advertisers connect with prospective students. As enrollment numbers decline among traditional high school graduates, institutions are increasingly reaching out to new audiences—adult learners, mid-career professionals, and even retirees. This shift creates exciting opportunities for digital advertisers, but it also demands a new approach to understand and engage these evolving groups.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
CMSWire
NOVEMBER 6, 2024
What’s a marketer to do to earn their customers’ trust and support in being included in marketing campaigns? Continue reading.
Convert
NOVEMBER 6, 2024
Celebrating women in CRO who are redefining experimentation with creativity, data-driven insights, and a human-centered approach. Key Points: Meet five women in CRO who are redefining experimentation through innovative, data-driven approaches that drive engagement and conversions. Here’s how they’re making an impact: Carmen Albisteanu at Salt Bank optimizes onboarding by identifying and addressing drop-off points to improve user activation.
ClearVoice
NOVEMBER 6, 2024
Influencers aren’t just dominating TikTok and Instagram anymore. The rise of ‘FinFluencers,’ especially on LinkedIn, has shown how powerful influencer and thought leadership content can be — especially when it comes to reaching younger generations. With so many firms competing for attention, standing out has become a real challenge.
Mereo
NOVEMBER 6, 2024
Buyer radio silence is when a buyer who has shown initial interest suddenly stops responding to your calls, emails or other forms of contact. It is the absence of communication after a promising start to the sales motion. The term “ghosting” has spawned as a popular term for this silence. HOW TO APPROACH BUYER SILENCE WITH SEEK TO SERVE Why does this matter to the buyer?
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
NOVEMBER 6, 2024
Michael Acton Smith built an empire on the back of a stressed-out society. Okay, that sentence sounded better in my head, and upon looking at it in print, it‘s pretty imposing — not exactly in keeping with the spirit of Acton Smith’s meditation and mindfulness app, Calm. Still, it‘s true (even if it’s not totally on-brand). Since its inception in 2012, Calm has gone on to amass over 4.5M paid subscribers, tally over 100M downloads, and be valued at over $2B in its latest funding round.
Hubspot
NOVEMBER 6, 2024
One of the most incredible AI forecasting success stories I know is from Target, the Minneapolis-based retail giant. Back in 2002, when Target hired statistician Andrew Pole, Target’s revenue was $44 billion. By 2010, its revenue had soared to $67 billion. Target achieved this by using customer data to forecast buying behavior and corner the baby-on-board market.
Expert insights. Personalized for you.
115 
Let's personalize your content