Optinmonster
OCTOBER 30, 2024
Are you struggling to turn leads into loyal, paying customers? In order to win sales, you have to nurture your leads throughout the customer journey. Each interaction counts, from the moment someone first visits your site to the point of making a purchase. If you overlook key steps in your lead nurturing process, you’ll miss valuable opportunities and see low conversion rates.
Martech
OCTOBER 28, 2024
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.
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ClickDimensions
OCTOBER 28, 2024
Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you can’t ignore it! With well over half of the world’s population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategy…and they need to be doing it well. Social is now a vital component of every marketing campaign so let’s take a look at four major benefits it can help to deliver. 1.
Vision Edge Marketing
OCTOBER 29, 2024
Search has played a pivotal role in the typical B2B customer buying journey , usually occurring in the awareness and consideration stages. Traditionally, customers have used search engines to identify potential solutions, content development, research suppliers, and compare products or services—but this step in the buying journey is changing. People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalize
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
seo.co
OCTOBER 29, 2024
As a corporate or business lawyer, your focus is on helping clients navigate the complex world of business transactions, governance, and legal disputes. But in today’s competitive landscape, you need more than just expertise – you need visibility. And with most potential clients turning to Google for legal advice and services, search engine optimization (SEO) is one of the most effective ways to increase your online presence and grow your client base.
Salesforce Marketing Cloud
OCTOBER 28, 2024
About 20% of the world’s population is neurodiverse – and I’m one of those people. When I come across Salesforce pages and forms that are dense with fields and lack an easy-to-follow structure, it hurts my brain. And then the UX designer in me snaps to attention, listing all the ways to make the user experience better and more accessible – for everyone.
Martech
OCTOBER 28, 2024
Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer buying process over the next 12-36 months?
MarketJoy
OCTOBER 28, 2024
Unlock the secrets to successful outbound marketing strategies with our top three essential tips: stand out with bold tactics, foster collaboration for continuous improvement, and develop the patience required for long-term success. Discover how to transform your outbound efforts into powerful growth engines. Outbound marketing strategies are a key tool for businesses looking to expand their reach and connect with potential customers.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
OCTOBER 30, 2024
Email marketing demands precision and expertise, particularly when navigating the complexities of deliverability about your emails ending up in the dreaded blacklist. This challenge confronts marketers across all levels of expertise, underscoring the need for advanced strategies seasoned marketers. And it's not always because you did something wrong, sometimes it's just a case of being in the wrong place at the wrong time.
Marketing Insider Group
OCTOBER 29, 2024
Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.
Customer Experience Matrix
OCTOBER 29, 2024
Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of course, I would never say something untrue just to gain attention. So let me clarify exactly what’s deceased. It isn’t composability or CDP, or the vendors who have adopted the “composable CDP” label. What’s dead is “composable CDP” as a distinct category of software.
Zoominfo
NOVEMBER 1, 2024
Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendX
OCTOBER 29, 2024
If you have an email marketing list , there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we will be looking at strategies you can use to help you increase email response rates.
Contently
OCTOBER 29, 2024
Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.
Martech
OCTOBER 30, 2024
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference
Zoominfo
OCTOBER 31, 2024
AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sword and the Script | B2B
OCTOBER 29, 2024
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time One of the systemic challenges in marketing and PR is the focus on campaigns.
Contently
OCTOBER 31, 2024
You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.
Martech
NOVEMBER 1, 2024
Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.
Thinkers360
OCTOBER 28, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices Latin America 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Oktopost
OCTOBER 30, 2024
Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales
Ahrefs
OCTOBER 31, 2024
For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.
Martech
OCTOBER 31, 2024
Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.
Content Marketing Institute
OCTOBER 31, 2024
Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
OCTOBER 29, 2024
From key demand generation metrics to strategies, learn how to enhance the accuracy of your demand generation reporting.
CMSWire
NOVEMBER 1, 2024
A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers. Continue reading.
Martech
OCTOBER 31, 2024
People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.
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