Remove vendor
article thumbnail

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

article thumbnail

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

article thumbnail

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

article thumbnail

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. They have created the blog to get people visiting frequently just like a vendor-neutral site. Ardath Albee's Tip. Give to Get – Yes, it works.

article thumbnail

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. in a style easily perceived to be directed exclusively to me, the recipient. in a style easily perceived to be directed exclusively to me, the recipient. but their e-mails dont show it.

article thumbnail

B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale

markempa

They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes." They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes."