Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

NOVEMBER 4, 2010

If you don’t have the marketing automation or lead management system in place to enable this type of automated response, you’ll have a very difficult time converting content syndication leads to qualified or “accepted” status at any kind of significant rate. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

thePoint

MAY 25, 2018

The basic functions that lead management should support are: Identification and capture of valid marketing qualified leads, evaluating the value/grade (what the person wants and what the best response should be), assigning leads quickly to the right direct or channel sales person, providing lead context (e.g., Experience with email.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

Don’t just rely on one-direction marketing, such as websites or blog posts. Use details about client industry, market niche, target customers, pain points, and more to figure out how to pitch your prospects. Use marketing automation technologies to move leads through the pipeline.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40