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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Executives can also convince themselves that sales will provide enough “air cover.”

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Blog: Conversica Named Marketo Tech Partner of the Year

Conversica

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

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The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. What marketing tactics worked for this particular individual or this specific opportunity?

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The Secrets to Virtual Selling for Financial Services

Vidyard

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

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Legacy to Leader: How Sales Enablement Transforms Buyer-Seller Relationship in Telecoms

Seismic

Last month we touched upon some of the current challenges facing sales and marketing teams in the telecom industry, and detailed how some legacy providers have begun to shift their focus from consumer to B2B markets, developing their revenue streams to retain a foothold in the market. Digitize to revitalize. The customer comes first.

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The three components of an Experience Maker – and why they matter for modern business

Adobe Experience Cloud Blog

It’s a crucial outlook on leadership in modern business, especially for those who are looking to improve customer experiences, digitize business processes, and create better internal alignment. . Here is where inclusiveness is also pertinent to internal alignment and establishing flexible, customer-centric processes. .

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. m) Lead and customer lifecycle management. g) Templates and libraries. e) Personalized Advertising Integrations.