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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Social Media.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

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Sales Pipeline Radio, Episode 185: Matt Heinz & Paul Roberts @heinzmarketing @OCTalkRadio

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Read more on How Virtual Event Marketing Benefits B2B Businesses.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Then promote any other marketing events that you have going on, such as trade shows.

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Inbound VS Outbound Marketing: Which One Drives B2B Better?

Belkins

Inbound marketing and outbound marketing have been a long-time debate for many marketers out there. Each method requires focusing on a different set of channels and media to pull prospects in, and if you work in B2B marketing , you have a budget to consider, goals to fill and stakes to make. How do you find the best fit?