What is marketing automation and how can it help B2B marketers?
Martech
JANUARY 9, 2023
MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. How vendors differentiate on capabilities. The top 5 solutions replaced. Core and advanced functionalities of an MAP. Account-based marketing.
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