Contently
OCTOBER 11, 2019
This is a great example of building a microsite around a cause. Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs. As these five companies have shown, there’s a way to differentiate yourself through content.
Content Marketing Institute
SEPTEMBER 6, 2018
To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Play Magazine. Finalist: Project of the Year).
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Content Standard
JANUARY 24, 2018
Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Over time, a city that was similar to many others is now differentiated through its brand story.
SnapApp
FEBRUARY 24, 2017
One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. It’s called interactive storytelling. What is Interactive Storytelling? So why would businesses use storytelling in their marketing efforts?
ClearVoice
SEPTEMBER 22, 2020
Content can help brands differentiate themselves. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information.
Vidyard
SEPTEMBER 11, 2015
This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . During the event, updating your microsite, your Facebook page, your LinkedIn page with current videos helps people feel like they’re participating.
Content Standard
MARCH 21, 2016
A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.
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