Differentiation Marketing Sales Cycle Stats Blog 
Tiecas
JANUARY 27, 2024
Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.
ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.
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Parse.ly
DECEMBER 21, 2020
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. What is content marketing ROI? How to (Sort of) Measure Content Marketing ROI with Google Analytics.
Hubspot
JANUARY 31, 2018
Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. I bet them a breakfast sandwich that I can create more leads blogging than they can in 100 hours of cold calling -- and I have the statistics to prove it.
Exo B2B
SEPTEMBER 19, 2017
You’ve heard a lot about B2B content marketing. According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Get ready to start B2B content marketing.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Directive Agency
JULY 7, 2017
B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. B2B marketing is all about how to best manage your ROI. B2B marketing is all about how to best manage your ROI. B2B content marketing has lost its way.
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