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How to Craft an Effective AI Positioning Statement

ClearVoice

You need to have a well-defined AI positioning statement to navigate the new digital landscape. Here are two other essential stats from Hubspot : AI-driven automation can do everything from streamlining operations to sophisticated data analytics that provide impactful insights. AI is rapidly changing the marketing industry.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot

Overly enthusiastic language Part of a salesperson’s job is to stay positive. Ask this question if your product is fairly differentiated and affiliated with a certain business philosophy. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales.

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In a World Run by AI, The Best Data Wins

Customer Experience Matrix

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). While that’s great in many ways, it also means that better marketing will no longer be a competitive differentiator.

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How to Sell AI Products [Tips from HubSpot Sales Reps]

Hubspot

How to Sell AI Products in a Competitive Market Now we know some of the major challenges that you need to overcome, let’s look at how some brands and experts are positioning their AI. It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do.

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HubSpot's 12 Favorite Digital Marketing Tips

Hubspot

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101
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Craft a Positioning Statement With This Template & Examples

Hubspot

This is where the positioning statement comes to the rescue. Let's take a look at the elements of a positioning statement and learn how to create one. What is a positioning statement? Positioning statements are used to describe how your product or service fills a need of your target market or persona.