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A/B Testing Statistics: Why Statistics Matter in Experimentation

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While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For instance, assume that you are trying to flesh out the best headline for your landing page. false positives and false negatives.

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Best Google Optimize Alternatives When It’s Time to Make a Change

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Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Check them out: Learning A/B testing: If you’re just starting out A/B testing and want to get a sense of how it works, it makes sense to use a tool that doesn’t cost money. And rightfully so.

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Most Popular Multivariate Testing Tools in 2021

Convert

So you’re currently running A/B tests and looking to scale out your testing program. That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing?

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

It’s how you can: Keep up with rising ad costs, Deal with a decline in sales, Eke out just a little more oomph from every page of your site. Thanks to the built-in features and plugins, you can go beyond the basic site design and get an even higher ROI by setting up upsells, cross-sells, cart abandonment emails, and more.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The truth is that subtle changes such as changing the position of your opt-in form on the landing page, changing the color scheme of the site, can make a big difference. It’s designed for marketing & growth teams, Product Managers, Engineers & Developers. Try Convert Experiences for free for 15 days.

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Zuko + Convert: Uncover A/B Experience Insights with Form Analytics

Convert

Do you know where and when those Variant B users dropped out vs those on Variant A? Here’s how even basic use of Convert Experiences can help you improve your forms, form fields, CTAs, responsive design, and much more. Check out our list of integrations to see if we integrate with tools in your tech stack.

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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

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Or when the discount is designed to move the needle for the prospective customer (get them to add a product) but completely breaks your unit economics and your acquisition cost? You again opt for steep discounting. But don’t think of experimentation as “number in, number out”. Also, adding to cart isn’t a guarantee of purchase.

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