Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. In this article What is B2B Intent Data? How is B2B Intent Data Collected?

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Intent Data Ideal Customer Profiles Intent B2B 98

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

Only B2B

JUNE 19, 2024

This is where ABM intent data comes into play. Marketers can find this sweet spot with intent data. Together, ABM and intent data form the perfect combination to drive tangible business results. Benefits of using ABM Intent Data With so many benefits to discover, here are five key ones: 1.

Sales Qualified Leads 62

Sales Qualified Leads Intent Data Demand Generation Account Based Marketing 62

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data Top of Funnel Intent Ideal Customer Profiles 64

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 117

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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Intent Data Lead Generation Intent Lead Scoring 40

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What third-party data sources do they use? Final Thoughts.

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Paid Search Agency Lead Scoring Lead Ranking Ads 64

Single Grain

APRIL 15, 2025

Account Tiering Framework Implement a tiered approach to account prioritization: This structured prioritization ensures marketing resources are allocated according to potential account value rather than spread evenly across all targets. The Karrot.ai Advantage Platforms like Karrot.ai

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Account Based Marketing Multi-Touch Attribution ABM Ideal Customer Profiles 52

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

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Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

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ROI Ads Allocation DemandBase 71

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

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Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Madison Logic

FEBRUARY 10, 2023

Intent data/buyer research data Buyer intent data helps you uncover the accounts most likely to buy your solution based on engagement and research behavior. Suppose you have a list of accounts already demonstrating intent through actions like content consumption and website visits.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively. Intent data can be obtained from various sources, such as Bombora intent data, SalesIntel, news data, or your CRM.

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Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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Paid Content Sales Management Top of Funnel B2B Sales 84

Terminus

JULY 25, 2018

This is where intent and engagement data come in. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. We also use engagement data from Terminus itself to alert us to accounts that are engaging with our content. Their EverString fit score.

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Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

DealSignal

JANUARY 25, 2023

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

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Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

APRIL 26, 2022

You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. If an account is demonstrating intent for churn by showing signs of researching a competitor, set a meeting with your account.

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Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Terminus

OCTOBER 30, 2017

” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. We bring this intent data into Salesforce to: Give our sales team insight into their accounts’ behavior.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

ABM in Action

MAY 18, 2023

I wish I could say that you could “hack” it and pull all the data sources that matter, but because there’s so much activity happening across your first-party properties and third-party engagements, it’s a little too complex to coordinate without a technology partner.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Terminus

SEPTEMBER 21, 2017

You can take a data-driven approach to wake the dead campaigns by using intent data from a tool like Bombora to unearth accounts that are demonstrating interest in keywords that matter to your business. One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.

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Account Based Marketing Sales Cycle Template Top of Funnel 30

Single Grain

APRIL 18, 2025

Trend 2: Predictive Intent and Opportunity Identification AI is transforming how high-potential accounts are identified and targeted. Heres a breakdown of how predictive analysis and intent data will improve the ABM process. Stage-appropriate guidance : Recommending materials aligned with the buying stage.

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Account Based Marketing ABM Allocation Linkedin 52