Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Accounts with established contacts and demonstrated engagement may be the better choice.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

ROI 71

ROI Ads Allocation DemandBase 71

Aberdeen

NOVEMBER 5, 2019

It requires a comprehensive and enlightened approach that uses intent data to be successful. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. What third-party data sources do they use? Final Thoughts.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

SalesIntel

AUGUST 14, 2023

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively. Intent data can be obtained from various sources, such as Bombora intent data, SalesIntel, news data, or your CRM.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Madison Logic

FEBRUARY 10, 2023

Intent data/buyer research data Buyer intent data helps you uncover the accounts most likely to buy your solution based on engagement and research behavior. Suppose you have a list of accounts already demonstrating intent through actions like content consumption and website visits.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

ABM in Action

MAY 18, 2023

I wish I could say that you could “hack” it and pull all the data sources that matter, but because there’s so much activity happening across your first-party properties and third-party engagements, it’s a little too complex to coordinate without a technology partner.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data.

Intent 72

Intent Buy Account Based Marketing ABM 72

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. A higher success rate at the top of the funnel means compounding returns through later stages.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Terminus

APRIL 26, 2022

You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. If an account is demonstrating intent for churn by showing signs of researching a competitor, set a meeting with your account.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Terminus

JULY 25, 2018

This is where intent and engagement data come in. Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. We also use engagement data from Terminus itself to alert us to accounts that are engaging with our content. Their EverString fit score.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 21, 2017

You can take a data-driven approach to wake the dead campaigns by using intent data from a tool like Bombora to unearth accounts that are demonstrating interest in keywords that matter to your business. One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.

Account Based Marketing 30

Account Based Marketing Sales Cycle Template Top of Funnel 30

DealSignal

JANUARY 25, 2023

If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. We bring this intent data into Salesforce to: Give our sales team insight into their accounts’ behavior.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84