How AI Improves Audience Engagement For Streaming Services
Salesforce Marketing Cloud
JANUARY 3, 2024
Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. All of this data gives companies a complete view of their customer in a CRM to then make decisions with the help of AI.
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