Why ABM is a Must Have for B2B Marketers

DemandBase

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. My podcast offers an insider look at ABM, with advice on how to make the most of it in marketing programs.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. DemandBase.

Sales Pipeline Radio, Episode 120: Q&A with Peter Isaacson @peisaacson

Heinz Marketing

Demandbase is one of the leading providers of account based marketing technology to B2B companies. Can you just kind of level set what was the wave about and how was Demandbase placed there? So this is a real milestone I think certainly for Demandbase but also for ABM as a category and certainly want to get into kind of category creation and the role influencers play in that. Demandbase is one of the leading providers of account based marketing technology to B2B companies.

Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. DemandBase.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. DemandBase.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Interactive content and visual storytelling. Visual brand storytelling. Go all in on podcasting - the interest in podcasts is evergreen and continually growing, and in my experience there’s no better way to build your brand authority.

Trends 177