Content4Demand

AUGUST 17, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Each type of intent tells you something different and can be used to direct your next steps in an informed and more effective manner.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Measure Marketing ROI: Best Practices from the Experts.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

JULY 31, 2017

Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily. My, what a difference 3 years makes!

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

AUGUST 9, 2021

As I’ve noted previously (see my blog post “ How To Attract and Engage the Attention of Your B2B Audience ”), buyers don’t want to be marketed to, and they’ll avoid forms and do everything they can to stay anonymous. By leveraging intent data, you can understand who is researching anonymously. Identify in-market accounts.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

SalesIntel

APRIL 2, 2024

For example if you are a small business, you are likely to have: 1 Limited team size: If you are a small business with a small sales and marketing team, you need a sales intelligence tool that you can afford and optimally utilize. Lead411’s data included B2B emails and B2B direct dials with Intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JULY 21, 2020

This helps you only focus on the lowest-hanging fruit that is in-market right now. First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

FunnelEnvy

MARCH 7, 2018

It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics. The goal of personalization is to deliver more relevant experiences to visitors, but manually setting up audiences across all of the possible intent signals is too rigid and resource-intensive.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

The ABM Agency

APRIL 30, 2023

Shortened Sales Cycles The focused nature of account-based marketing allows sales teams to engage with decision-makers at targeted accounts earlier in the buying process than traditional methods. By aligning marketing and sales efforts, your organization can accelerate the sales cycle and close deals more quickly.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52