Martech

MAY 2, 2024

Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

Ideal Customer Profiles 115

Ideal Customer Profiles Buy Marketing Automation Services Work Management 115

Inbox Insight

OCTOBER 6, 2020

Here are the 7 key reasons B2B marketers are harnessing intent data today , and why you should be too…. One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

Leadspace

FEBRUARY 14, 2020

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Let’s take a closer look at what intent signals are.

Intent Signal 62

Intent Signal Intent B2B Marketing Top of Funnel 62

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Website/blogs.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Hubspot

JULY 15, 2020

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. For more traditional inbound or demand generation approaches, this usually got left at a persona. Develop Your Target Account List.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Though Sales and Marketing have notoriously operated in silos, doing so can be detrimental to lead nurture.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Inbox Insight

MARCH 4, 2019

Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists. A limited number of accounts to target will clearly translate to a limited number of contacts.

Demand Generation 75

Demand Generation Account Based Marketing ABM B2B Marketing 75

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. What Are Intent Signals and How to Use Them? Intent signals are indicators that identify accounts that are actively researching your products on the web.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is a search engine, curation and content management system, all combined in one platform. xiQ provides complete campaign execution and email marketing capabilities including list management. Generate RSS and PDFs to push through your own marketing channels. Measure Intent. Content Development.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 109

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 109

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

MAY 8, 2019

There are plenty of challenges working against your hopes of contributing to the sales pipeline. Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. The list goes on and on.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 100

Account Based Marketing ABM Webinar Metrics Effectiveness 100

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

PureB2B

FEBRUARY 18, 2022

If you’re looking for a demand generation partner, then be sure to come learn more about how we can help you upgrade your pipeline. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. About #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Tactic #1: Easily Prioritize Accounts. Tactic #2: Craft Engaging Content That Converts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

6sense

FEBRUARY 12, 2016

Prioritize in-market leads for delivery to sales. Triage follow up for your sales development teams. Michael Ballard, Senior Manager of Digital Marketing at Lenovo dives into the challenging topic of lead nurturing. Leverages intent signals to target the right accounts and individuals with the right messaging.

Demand Generation 48

Demand Generation Top of Funnel Demand Enterprise Management 48

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Don’t think of ABM as a marketing tactic. Justin Gray.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 73

Planning Demand Generation Marketing Plans Research 73

6sense

DECEMBER 10, 2021

We’re excited to partner with 6sense to give marketers access to this second-party intent data,” says TrustRadius CEO Vinay Bhagat. It really helps move accounts down the buyer’s journey.” – Emily Ross, Sr. Manager of Demand Generation at Planful. “We

Intent Data 62

Intent Data Intent Intent Signal Planning 62

Heinz Marketing

JUNE 19, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. They’re sends.

Lead Ranking 100

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 100

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. Managing the Customer Journey. Thinking Dynamically About Your Account List.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. Sales and Marketing’s Greatest Dilemma. Introducing NetLine B2B Buyer-Level Intent Discovery .

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

APRIL 22, 2024

For B2B marketers at enterprise companies, understanding the significance of lead generation is essential in today’s market. In today’s market, consumers conduct thorough research before engaging with sales teams. Top 12 benefits of lead generation Let’s explore some of the advantages of lead generation: 1.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

MAY 14, 2019

From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Michael Globits, Senior Manager, ABM at Salesforce, revealed his five-step process for how they got up and running with ABM: Define a decision-making hierarchy.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Martech

JULY 18, 2022

One-third of companies said content marketing is one of the most valuable demand generators. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix). Read next: What is a digital experience platform or DXP and is it the future of content management? Why we care.

Digital Experience Platform 98

Digital Experience Platform Intent Signal Account Based Marketing ABM 98

Heinz Marketing

AUGUST 17, 2022

Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. The Process.

Lead Generation 119

Lead Generation Generation Leads Lead 119

Inbox Insight

MAY 9, 2024

How does lead generation outsourcing work? Businesses hire a third-party company to handle the entire lead generation process. Once the leads are identified and engaged, the outsourcing company provides a curated list of high-quality prospects.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52