PureB2B

FEBRUARY 18, 2022

Taking place from Monday 28 th February to Wednesday 2 nd March , this annual event is the place to be for B2B marketing professionals, with a roster of industry leading B2B solutions providers and practitioners set to attend. Meet DemandScience at #B2BMX. Don’t Miss This! DemandScience CRO, Chris Rack, Talks All Things ABM.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Efficiency 87

Efficiency Marketing Automation Services Lead Ranking Brand Identity 87

Valasys

DECEMBER 3, 2019

On 2 nd December 2019, Hushly, a pioneer in customer engagement & lead generation platform powered by AI, announced its partnership with 6sense to accelerate lead conversions by serving relevant content. 6sense is a leading Account-Based Orchestration platform, powered by AI.

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

SWZD

MARCH 21, 2018

We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. emedia, Sr Marketing Manager, 312-754-6352.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Anteriad

DECEMBER 14, 2022

By leveraging psychographics, you can better adjust your messaging and how you approach your leads. Personalization is a hot topic in B2B marketing. It helps us collect information about in-market prospects and drive engagement by resonating with a prospect’s business needs.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Kapost

MAY 23, 2016

“RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand generation programs in B2B. “As a market leader, JCI needed to be more strategic in how they went about identifying, targeting, and engaging new market opportunities.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Even when handed a bunch of “random leads,” a great salesperson succeeds because they try to understand the customer and obtain information that can improve the customer’s journey. From there, he predicted users’ value by using lead-scoring models. Depending on your lead-scoring model, you can map out 120 traits of each user.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Metadata

JANUARY 18, 2023

Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. To measure this type of content, look at metrics like blended cost per opportunity, cost per consumption, and other leading indicators you’re creating raving fans.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Top Rank Marketing

SEPTEMBER 25, 2023

This session theme perfectly captures that element of relatability and resonance; the contents will surely do the same. Chloe has done so with excellent results at Reward Gateway, and will share helpful tips around mapping to business value, testing and learning, and adopting a customer-centric lens.

B2B Thought Leadership 125

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 125

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We *literally* process 19 content-based research inquiries – leads – every minute across our platform.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45