How to Build a Paid Media Strategy in a Down Economy
Metadata
JANUARY 18, 2023
Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. To measure this type of content, look at metrics like blended cost per opportunity, cost per consumption, and other leading indicators you’re creating raving fans.
52 
Let's personalize your content