Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Whom should you be targeting?

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Binary Demand

FEBRUARY 27, 2024

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. But AI’s influence doesn’t stop there.

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Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts. However, times have changed.

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Madison Logic

NOVEMBER 15, 2023

WATCH VIDEO The Challenge Effective account-based marketing is all about identifying the right accounts and buying committee personas, activating a unified multi-channel strategy, and measuring and optimizing your approach in real time.

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Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

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Inbox Insight

DECEMBER 15, 2023

Understanding the key performance indicators (KPIs) or metrics associated with B2B demand generation can be a pivotal factor in the success of your marketing efforts. Demand generation refers to any way of creating demand. Why should B2B marketers focus on demand gen KPIs?

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Inbox Insight

NOVEMBER 17, 2023

Harnessing intent-based marketing tactics Employing intent-based marketing tactics allows modern marketers to tailor their budget towards the segmented target audiences that are most likely to make a purchase. This, in turn, leads to a reduction in general marketing costs and an increase in return on investment (ROI).

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Only B2B

AUGUST 25, 2020

It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Today, in this post we will share how ABM proves an important concept for demand generation funnel. What is Demand Generation? Team Alignment.

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Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Get MarTech!

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Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

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Rev

APRIL 2, 2019

In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently? Obsolete: Why Inbound & Outbound Demand Generation Isn’t Working.

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Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. This is it. Intent data.

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Metadata

FEBRUARY 2, 2023

The only way to do that is by building a data-driven demand generation engine. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022. This article will walk you through the steps necessary to do that.

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Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? So, read up! .

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Inbox Insight

MARCH 13, 2024

Lack of sales data integration: Disconnect between sales data and lead prioritization efforts can hinder the accuracy and efficiency of lead follow up efforts, including the ability to personalize content. Account Surge: insight into wider account actively beyond first party environments.

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Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Focus on effectiveness, not efficiency.

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NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Academy was designed with B2B marketers, agencies, and media companies in mind.

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PureB2B

FEBRUARY 15, 2022

You can't generate leads efficiently and consistently unless you're also creating demand, and demand generation loses a lot of its value if it can't be converted into leads. While demand generation and lead generation may appear to be interchangeable, there’s a significant difference between the two.

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Sharpspring

SEPTEMBER 29, 2020

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement.

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Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

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Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. This is what demand generation is all about, and it's what we're going to talk about in this post. Table of Contents What is Demand Generation?

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Inbox Insight

OCTOBER 27, 2023

This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience. Search intent data Search intent data is generated when potential customers use search engines like Google to look up keywords or phrases.

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Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Source – Inside Intent Data: Unlocking Demand Generation Results. A combined approach for effective demand generation.

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PureB2B

APRIL 20, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. In an effort to provide more information on how data is evolving in 2021 and what the growth-minded executive can do to manage and excel with their data, we interviewed Demand Science’s CDO, Shakeel Itoola.

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Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Interrogating customer databases and constructing carefully thought-out ideal customer profiles (ICP) have enabled B2B marketers to better understand and identify those ‘best fit accounts’ worth investing resources behind.

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PureB2B

FEBRUARY 8, 2021

As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. In an effort to provide more information on how data is evolving in 2021 and what the growth-minded executive can do to manage and excel with their data, we interviewed Demand Science’s CDO, Shakeel Itoola.

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Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. B2B demand generation works out only if there’s the right tracking involved. What is demand generation? Average Deal Size.

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Rev

JUNE 25, 2019

Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . Which isn’t helpful when you’re under pressure to deliver a winning demand generation strategy for the next quarter. . An unvarnished view of what demand generation tactics and priorities deliver an ROI.

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Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. Must Read: Quick Guide: Retain Customers with Demand Generation Strategies.

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Rev

JULY 22, 2019

Which means when it comes to creating your own demand generation strategies and tactics, it’s important to keep this truth in mind. In this article, I’m going to give you 3 questions to ask yourself BEFORE you begin your next demand generation program. We all know the world of demand gen can be hectic.

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Jackie Walts

JULY 7, 2021

Testing is one of most important functions of demand generation, yet a lot of companies don’t test at all. Every demand generation channel can benefit from a testing strategy: For email, test the things that make the most impact – list and offer. Sadly, the number one excuse I hear is lack of time.

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Heinz Marketing

SEPTEMBER 3, 2020

Execute using the 5-step account-based formula. 6 Steps to Activate Your Demand Generation Plan. Here are some account-based metrics that are vital when creating a useful revenue operating model: Account win rate. Accounts in-market. Find the red. Design your go-to-market plan. Inspect what you expect.

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Vidyard

JANUARY 17, 2018

During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly. We’ve set out on a quest to help others in industry figure out what’s working in the world of demand generation. The post Are Things Changing in the World of Demand Generation?

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Televerde

MAY 3, 2021

Demand generation and sales are critical to the success of any business. Sometimes, it makes sense to outsource demand generation and outsource sales to maximize your efforts and boost sales growth. 7 Reasons Why You May Want to Outsource Demand Generation and Outsource Sales. Work More Efficiently.

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DealSignal

OCTOBER 4, 2021

These critical success factors—which I’ll be sharing in this blog—ensured success with every demand generation program I launched. What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service.

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