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The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there intent signals that the account is a high-propensity opportunity?
ABM in Action
JUNE 29, 2023
SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.
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Martech
MAY 2, 2024
Accounts, especially at larger companies, may have a number of different buying teams looking at different buying opportunities. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group.
Top Rank Marketing
NOVEMBER 24, 2023
The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.
DemandBase
MARCH 23, 2020
Here’s a list of seven tips to help you navigate this challenging environment. After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Maybe this will lead to a meeting to discuss how your products or services can help. More guiding, less selling.
Inbox Insight
JANUARY 8, 2024
Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?
Zoominfo
JULY 25, 2023
B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.
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