Marketing Insider Group
NOVEMBER 18, 2020
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Spend 10% of Revenue on Marketing.
KoMarketing Associates
AUGUST 8, 2017
As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives. The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts.
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Marketing Insider Group
NOVEMBER 9, 2010
Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Your statistics back up my thinking!
Marketing Insider Group
AUGUST 30, 2019
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Partner with a Marketing Agency. Partner with a Marketing Agency.
The Point
JUNE 1, 2010
According to recent statistics, fully 65 percent of US households play some form of video or computer games. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? Going forward, companies and agencies are asking a lot about HTML5. Brand awareness?
KoMarketing Associates
DECEMBER 9, 2013
Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Holger Schulze’s B2B Content Marketing Report.
Digital B2B Marketing
APRIL 2, 2013
Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. Measure the impact of your overall marketing mix using sophisticated statistical models.
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