Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 124

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

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Demand Generation Intent Data Demand Generation Agencies Intent 62

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Inbox Insight

DECEMBER 1, 2020

In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

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Intent Data Intent Top of Funnel Demand Generation 125

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

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Intent Data Work Management Intent Marketing Management 98

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation.

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Demand Generation Agencies Demand Generation Demand Generation 62

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Aberdeen

NOVEMBER 23, 2020

As you may know, SWZD is the trusted global marketplace for connecting technology buyers and sellers across all marketing channels and the leader in demand generation and integrated intelligence-driven marketing, connecting technology buyers and sellers across IT, marketing, HR, and finance. across powerhouse IT brands.

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Intent Data Acquisitions Intent Demand Generation Agencies 98

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

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Intent Data Intent Marketing AI Lead Ranking 117

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

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Intent Data Intent Top of Funnel Intent Signal 92

Adobe Experience Cloud Blog

MAY 8, 2019

If you’ve landed here, it’s safe to say you probably have some questions about demand generation. The common misconception is that demand generation is all about creating demand for a product. Well, demand generation is actually far more than that. Demand generation isn’t a quick fix.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Types of Intent Data. Why Do You Need this Data?

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Intent Data Intent Top of Funnel Marketing Automation Services 118

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. 7 Killer Demand Generation Strategies. Demand Generation. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION. STAFFING AND RECRUITMENT.

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Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. QUALITATIVE DATA PROCESSING. 7 effective strategies of demand generation. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. MARKET RESEARCH.

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Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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Intent Data Lead Generation Intent Lead Scoring 40

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

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Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. Just because you built a product doesn't mean people will come buying it. This is what demand generation is all about, and it's what we're going to talk about in this post.

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Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Aberdeen

APRIL 1, 2019

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Personalizing subject lines generates 26% better open rates. Prioritizing Activities with Intent Scores. Improving Account List Segmentation.

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Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.

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Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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Intent Data Intent Intent Signal Top of Funnel 52

KoMarketing Associates

DECEMBER 8, 2021

Additionally, 62% of high performers organize account-based data from contact-based systems, and can append data for deeper insights and more accurate reporting. Account-Based Marketing As Top Priority.

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Marketing Report Account Based Marketing B2B Marketing B2B 213

Inbox Insight

JULY 15, 2019

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Read on discover how to fuel your demand generation engine… Reading time: 3 minutes. Improving conversion rates.

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Demand Generation Demand Generation Agencies Traffic Demand 75

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. But who knows if the person in that job is involved in buying your particular product or service? The buying role is inferred from the job title.

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Ideal Customer Profiles Buy Marketing Automation Services Work Management 114

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

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Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Televerde

NOVEMBER 1, 2019

In this edition of On The Yard, Xavier Major, Lead Generation Marketing Supervisor at Televerde will talk about the top three ways to refine your demand generation engine. This 20-minute synopsis covers all the tips and tricks you need to know to make your demand generation processes run as smooth as possible.

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Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 40

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. These can be any relevant signals that indicate a business could benefit from your products or services (even if they’re not actively searching for businesses like yours). Important data points vary based on industry.

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Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.

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Research Product Planning Demand Generation Agencies 59

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Buyer Intent Intent Stats Enterprise Management 52

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

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Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

PureB2B

JUNE 28, 2022

Using Marketing Intent Data. If you’re like most B2B marketers, you’ve probably been tasked with building out your intent data profile at some point in your career. Rightfully so, because 98% of companies found intent data improves the effectiveness of their sales and marketing campaigns. Behavioral Intent.

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Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! Optimize lead generation using data to target specific audiences and cater to their needs rather than relying on broad mass-marketing approaches.

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Ideal Customer Profiles Enterprise Management Work Management B2B 96

PureB2B

FEBRUARY 8, 2022

McKinsey says that organizations that maximize customer behavior data can generate business insights that lead to outperforming their peers by 85% in sales and over 25% in gross margins. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.

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