Salesforce Marketing Cloud
APRIL 21, 2022
These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.
Martech
APRIL 23, 2024
Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As
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Martech
JULY 26, 2023
The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. This, in turn, makes it easier for brands and publishers — or any two data parties — to enrich their data in a privacy-compliant way via clean room.
ActiveDEMAND
SEPTEMBER 1, 2022
Over the last few years, privacy and how companies are using customer data has become a high-priority issue, and governments have implemented GDPR, CASL, CCPA to try and enforce responsible data management. What is Changing for GA4. Advanced options to turn off location-specific data. Cohesive Data Streams.
Martech Advisor
DECEMBER 27, 2019
Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Data Governance Guiding Principles.
Martech Advisor
DECEMBER 24, 2019
The General Data Protection Regulation (GDPR) is a European Union (EU) data privacy law that has been in legal force since May 25, 2018. The GDPR’s key measures to protect the privacy of its data subjects include legal requirements to: Get consent before collecting and processing personal data. Basics of GDPR.
SalesIntel
FEBRUARY 8, 2023
Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.
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