Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond
chiefmartech
MARCH 13, 2024
The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. All this is to say: software permeates everything. It used to be that any app not directly managed by IT was considered shadow IT.
Let's personalize your content